The Sage Handbook of Marketing Theory
by Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
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- ISBN: 9781446270516 (1446270513)
- Format: paperback, 523 pages
- Author: Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
- Release date: June 21, 2013
- Publisher: Sage Publications Ltd
- Language: english
About The Book
This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
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